An awards night is one of the biggest nights on the corporate calendar. It matters to the winners, to the people who organised it and to the brand behind it. The photography and video aren’t an afterthought. They decide how the night gets remembered, and how much use you get out of it afterwards.
Here are 4 things good coverage does for your awards night.
1. It keeps people talking after the night
A good photographer does more than record the room. I put people at ease, catch the energy and know when to step in and when to stay out of the way. People who feel relaxed look better in photos. The result is pictures that people share and talk about for days and weeks, not just on the night.
2. It gives you content for PR and marketing
An awards night gives you some of the best content you’ll get all year. Winner photos, stage moments, guest reactions, sponsor shots. If you get the images the same day, you can use them straight away in press releases, LinkedIn posts and internal comms while people still care. If they sit in a folder for three weeks, nobody cares any more.
Add video and you get even more. A short highlights clip of the winners and the room is made for social.
3. It gets the moments that matter
A winner walking to the stage. A genuine reaction. A handshake. The room when the big announcement lands. These moments are over in seconds and they don’t come back. After 25 years I know where they’re going to happen, so I’m in position before they do. I’m not chasing them after.
4. It makes your brand look good
Your photos say a lot about your organisation. Attendees, sponsors and anyone who sees the coverage will judge the night by them. A well-run, black-tie event deserves photos to match. Poor or amateur ones make a good night look average.
Who I’ve worked for
I’ve photographed awards nights and gala dinners for over 25 years in Melbourne, Sydney and Brisbane. Clients have included Cricket Victoria, the AFL, the A-League, Longchamp and Transport Australia. I also film events now, so you can get photo and video from the one team.
Got an awards night coming up? Fill out the enquiry form and tell me the date, the venue and what you need.
